Taavi Kirshenbaum

IfNotNow (INN) is an anti-Israel organization founded in 2014, in response to Israel’s Operation Protective Edge (OPE) against Hamas.

INN claims to be “young Jews angered by the overwhelmingly hawkish response of American Jewish institutions” to OPE. INN presents three demands on its website: “Stop the War on Gaza, End the Occupation, and Freedom and Dignity for All.”

INN defines “the Occupation as the military rule over Palestinians in the West Bank, East Jerusalem, and Gaza,” which is land Israel has controlled for nearly 50 years since the 1967 Six-Day War. However, INN leaders have made [00:34:32] the claim [00:13:49] at protests that the occupation is 70 years long, referring to Israel’s founding in 1948.

INN actions have aimed to demonize [00:38:13] Israel, harass [00:05:44] mainstream American Jewish organizations like the Anti-Defamation League (ADL) and decrease support for Israel among American Jews.

INN has used “public action and imaginative ritual” to achieve its goals, including disruptions where activists were arrested.

One of the high-profile arrests occurred at a May 2018 disruption at a U.S. Senator’s office in Washington, D.C. to protest legislation against the Boycott, Divestment, Sanctions (BDS) movement.

At the same incident, INN used [00:07:17] the Jewish ritual of the Mourner’s Kaddish prayer to mourn [00:09:10] protesters who were killed during the Hamas-organized and funded Great March of Return riots on the Israel-Gaza border.

INN activists have also staged and promoted walk-offs from Birthright Israel trips, a heritage trip to Israel for young Jewish adults from across the world.

INN claims to take no position on the BDS movement and that it is “open to any who seek to shift the American Jewish public away from the status quo that upholds the Occupation.” However, INN organizes with pro-BDS, anti-Israel organizations including American Muslims for Palestine (AMP) and Jewish Voice for Peace (JVP).