Leo Shaffer

IfNotNow (INN) is an anti-Israel organization founded in 2014, in response to Israel’s Operation Protective Edge (OPE) against Hamas.

INN claims to be “young Jews angered by the overwhelmingly hawkish response of American Jewish institutions” to OPE. INN presents three demands on its website: “Stop the War on Gaza, End the Occupation, and Freedom and Dignity for All.”

INN defines “the Occupation as the military rule over Palestinians in the West Bank, East Jerusalem, and Gaza,” which is land Israel has controlled for nearly 50 years since the 1967 Six-Day War. However, INN leaders have made [00:34:32] the claim [00:13:49] at protests that the occupation is 70 years long, referring to Israel’s founding in 1948.

INN actions have aimed to demonize [00:38:13] Israel, harass [00:05:44] mainstream American Jewish organizations like the Anti-Defamation League (ADL) and decrease support for Israel among American Jews.

INN has used “public action and imaginative ritual” to achieve its goals, including disruptions where activists were arrested.

One of the high-profile arrests occurred at a May 2018 disruption at a U.S. Senator’s office in Washington, D.C. to protest legislation against the Boycott, Divestment, Sanctions (BDS) movement.

At the same incident, INN used [00:07:17] the Jewish ritual of the Mourner’s Kaddish prayer to mourn [00:09:10] protesters who were killed during the Hamas-organized and funded Great March of Return riots on the Israel-Gaza border.

INN activists have also staged and promoted walk-offs from Birthright Israel trips, a heritage trip to Israel for young Jewish adults from across the world.

INN claims to take no position on the BDS movement and that it is “open to any who seek to shift the American Jewish public away from the status quo that upholds the Occupation.” However, INN organizes with pro-BDS, anti-Israel organizations including American Muslims for Palestine (AMP) and Jewish Voice for Peace (JVP).

The Boycott, Divestment, Sanctions (BDS) movement was founded by pro-terror activist Omar Barghouti in 2005 to turn “Israel into a pariah state, as South Africa once was.” Barghouti has also called for Israel's destruction and the BDS movement demands would result in that same goal.

BDS initiatives include calling on institutions and individuals to divest from Israeli-affiliated companies, promoting academic and cultural boycotts of Israel, and organizing anti-Israel rallies, protests and campaigns.

The movement’s most notable achievement has been infiltrating university campuses through lobbying for “BDS resolutions.” In these cases, student governments propose resolutions to boycott or divestment from Israel or Israeli-affiliated entities. BDS activity is often aggressive and disruptive. It has been noted that universities that pass BDS resolutions see a marked increase in anti-Semitic incidents and pro-terror activism on campus.