The event was in support of the Boycott, Divestment, Sanctions (BDS) movement. The outcome of the movement's goals would result in Israel's destruction. Within hours of the October 7, 2023, terror attacks, the BDS movement renewed its call for an anti-Israel boycott.

The term “genocide” was coined in 1942 and first used at the Nuremberg Trials of Nazi war criminals. Since Israel's founding in 1948, anti-Israel activists have accused Israel of "genocide" in an attempt to compare Jews to Nazis and delegitimize the creation of a Jewish state in the Land of Israel.

The slogan "Not in Our Name" is used by anti-Zionist Jewish groups like Jewish Voice for Peace (JVP) that reject Israel's existence. The slogan is meant to emphasize their opposition to Israeli policy and that Israel does not speak for them.