The language of “flood” is a reference to Operation Al-Aqsa Flood, the name Hamas used for their terror operation on October 7, 2023. It is a reference to the allegation that Jews “threaten” to destroy Jerusalem’s Al-Aqsa Mosque. This accusation has been a pretext for Arab attacks on Jews long before Israel was founded in 1948. Such propaganda has led to multiple periods of violence against Israeli civilians.

The term “genocide” was coined in 1942 and first used at the Nuremberg Trials of Nazi war criminals. Since Israel's founding in 1948, anti-Israel activists have accused Israel of "genocide" in an attempt to compare Jews to Nazis and delegitimize the creation of a Jewish state in the Land of Israel.

The event was in support of the Boycott, Divestment, Sanctions (BDS) movement. The outcome of the movement's goals would result in Israel's destruction. Within hours of the October 7, 2023, terror attacks, the BDS movement renewed its call for an anti-Israel boycott.